xRM encompasses applications and business practices that go beyond traditional customer-centric CRM functionality. The “x” underpins a variety of applications that are tightly integrated and are used to manage internal and external transactional relationships. xRM is a strategic approach to understanding what makes a business thrive, what information needs to be tracked, by whom, and how it needs to be displayed and leveraged to facilitate better decisions

xRM includes all following strategies :

• Personal Information Management (PIM)
• Contact Management Software (CM)
• Customer Relationship Management (CRM)
• Investor Relations (IR)
• Human resource management (HRM)
• Partner Relationship Management (Partner RM)
• Press Relationship Management (Press RM) or Media Relationship Management (MRM)
• Supply chain management (SCM)